Do you want to grow your business and expand into new markets? What should you think about before committing to a growth strategy? And how can marketing help you drive business growth? Some small business owners are content to maintain a small operation they can run themselves in return for a decent, but limited, income….
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan…
Mentoring with Jennifer BREAK THROUGH YOUR CONSULTING REVENUE BARRIER As an entrepreneur, you’ve built a successful business by growing, prospering and thriving. But now you’re so busy and overworked, you don’t have the time, energy or resources to scale your business and grow your own income stream. It feels like an impossible situation. After all, it’s…
The Online Marketing Sales Funnel Marketing your website is a complex process. As SEO becomes increasingly difficult and Social Media becomes increasingly time-consuming, nothing could be more important than spending time mapping out your very own “Content Marketing Sales Funnel.” In this post, I’ll walk you through the essential steps for building an online sales…
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